The Northern Nigeria Tourism and Creative Economy Business Group is a regional enterprise network convened by TruNorth in partnership with key stakeholders, including the Arewa Consultative Forum (ACF). It serves as a catalyst for collaboration, investment, and innovation across the tourism and creative sectors in Northern Nigeria.

The group brings together business owners, investors, cultural entrepreneurs, artisans, tour operators, creative professionals, and institutions committed to unlocking the region’s immense cultural and economic potential. Through strategic programming, market access, financing support, policy advocacy, and ecosystem-building, the group empowers both emerging and established businesses to thrive.

 

Core Objectives:

• Build a commercially viable ecosystem for tourism and creative enterprises in the North.

• Foster regional and international partnerships for market expansion and cultural exchange.

• Support entrepreneurs with access to training, funding, and infrastructure.

• Promote the region’s heritage, destinations, products, and talent through unified platforms.

• Shape enabling policies that unlock sustainable growth in the sector.

 

Key Activities:

• Regional business forums and trade missions

• Investment facilitation and capital matching

• Capacity-building programs and certification

• Joint marketing and destination branding initiatives

• Research and data-sharing on sector performance and trends

 

By strengthening the creative and tourism value chains from within, the group aims to position Northern Nigeria as a hub of cultural excellence, economic opportunity, and global relevance.

cooperation.